Flor de Maria Paredes Mattos is an intercultural coach with a corporate background working for international companies globally. She is passionate about coaching and personal development and specializes in building high performance, leadership behaviors, career planning, and career transition using 20+ years of corporate experience.

She is an ICF PCC certified corporate and executive coach and has an established coaching practice, Facing the Change coaching & advisory services in Amsterdam. In terms of expert coaching, Flor is the benchmark. Anyone can identify as a coach. However, ICF-credentialed coaches are experts who have surpassed demanding educational and experience standards and have proven a profound mastery of the coaching competencies that are the gold standard in the industry. Additionally, as part of the ICF’s objective to safeguard and assist coaching clients, they abide by strong ethical standards.

Flor is known for her ability to solve issues quickly and effectively. She continuously seeks out other viewpoints and is supportive of others. It has distinguished her in her field and has established her as the leading figure in the coaching industry.

About me

My name is Flor de Maria Paredes Mattos, originally from Lima Peru, and raised in the Netherlands. I am a native Spanish speaking coach. Amsterdam is home and Peru is my heart. I love travelling, singing and dancing and spending quality time with family and friends. I live in Ijburg in Amsterdam, I have two lovely children, a very supporting husband and 4 demanding pets. Healthy food and working out is very present in our daily life.
I love to meet people from different parts of the world. As an international career coach I understand different cultures and behaviors.
After 22 years of working full time, I decided to work independently and to set up my coaching business. I enjoy my work because coaching; getting the best out of people, has always been my passion. People intrigue me and helping clients to help themselves gives me the greatest satisfaction. I love to see my clients experiencing their “aha” moment.

I am known for helping people generate ideas that are a perfect fit for them. I do this by using my people management expertise, my knowledge of people from different cultures, my own international and personal experience, and by using a range of skills and different coaching techniques to suit each individual.
I believe in three major elements that will help in your success:
1. Enjoyment in what you do
2. Commitment to your own actions
3. Respect the views of others

Professional Background

In 2011, I graduated at the UK Coaching Academy in Corporate & Executive Coaching. I’m certified in career coaching/career management, team coaching, coaching leadership, coaching through change, and coaching towards conflict resolution. I am a member of the International Coaching Federation.

All the different jobs I have had in my 22 years of working full time, had a lot to do with service, guiding, teaching, managing, coaching and leading people; using clear communication and a great dose of commitment.

After high school, I studied to be a translator in Spanish – English. I had already started working in this area. My first job was to translate and work as an assistant to a public lawyer specialized in immigration cases. Next to that, I also gave guidance and advice to political refugees at arrival to the Netherlands.

Because of my interest in different cultures I also worked in the travel industry and lived abroad for several years.

From the travel industry, I moved to ICT where I have been a full time, successful Operational and People Manager. I have built up a wealth of knowledge and experience across a wide range of demanding roles within the ICT sector.
From service manager, to operations manager, from department manager to service delivery manager in sales.

I have worked in ICT for many years. I have extensive experience in customer service and managing customer expectations and customer satisfaction. While managing teams with more than 12 different nationalities, I have accumulated experience in how to properly work with different cultures and ensure higher productivity through training, guidance and coaching.


I want to coach people so that they can concentrate on growing as individuals and professionals. This will enrich their personal life and the growth of the company they work for. There is nothing as satisfying as knowing that you have had a positive impact on someone’s life.


We spend almost three fourths of our life at work. Therefore, it is important that we also look into our professional lives for satisfaction. I believe that every person is capable of finding an adequate answer and solution to anything.

“Success is liking yourself, liking what you do, and liking how you do it”.

- Maya Angelou -

Benefits for Clients

Success is a journey. As your Coach, I will support you on this journey, challenge you where appropriate, and help you reach your destination faster, and more efficiently, than you would alone.